Thursday, September 22, 2011

The Social Media Head Fake

Last night I gave a class on what I would call version 0.4 of my theories from Guagua Pública.  It was a real honor to work once again with Francisco Santana, Founder of ASOPYMES.  In my opinion, he is a great friend to all small and medium sized businesses in Puerto Rico.  If you need someone to help you save money in your business, he's the man to talk to.

The session was entitled "Como Generar Nuevo Ingresos Usando Twitter" (How to generate new revenues using Twitter).  Per request of the audience, my class was in Spanish.  I hope to give a newer version of this speech soon, but in English.  But hey, give the people what they want! Right?

Speaking of giving an audience what they want, if you haven't watched the "Last Lecture" you should stop everything and do it. You can thank me later.

For me, one of the things about his lecture that has always stuck with me, was the head fake. Anyone familiar with sports knows what the head fake is.  It's where you you get an opponent to guess what you are going to due by looking at your eyes and head.  Of course once they've done that, it's too late. A talented athlete will show you what they are going to do next with their eyes and head, but make their body do something else.

Randy makes reference to the head fake near the end of the lecture, I quote:

"But did you figure out the head fake? It’s not about how to achieve your dreams. It’s about how to lead your life. If you lead your life the right way, the karma will take care of itself. The dreams will come to you."
If you'll remember from the beginning of the lecture he explicitly tells the audience that this is NOT about his family. That's the real head fake. For who has the courage to give such an inspiring speech thinking about the family he would soon leave behind. He adds
"Have you figured out the second head fake? The talk’s not for you, it’s for my kids."
Social Media Head Fake 

For those of you who attended my class last night, have you figured out what my head fake was? Sure while I think I connected with people by focusing on generating revenue, I also introduced them to the complexity of computing, social media being just one of it's multidimensional components. While everything I said was right on target, I was really pleading to everyone to recognize that focusing your business strategy around informatica (computers and automation) is the only way to truly generate revenues today. The business environment has become too complex to approach any other way. The standard solution of throwing people at a problem isn't an option, when you don't even understand the problem!

Update: I found a copy of the transcript of the "Last Lecture", just in case you need it. Did you catch that the video on YouTube has closed captioning? How freaking awesome is that?


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