Sunday, September 18, 2011

Social Media, Revenue Growth, and Silver Bullets

You probably know that if you want to use the Internet to market your company, then you've got to use social media.  How could you not? It's pounded in to our heads in almost every media that we consume.  It's hard to miss the inclusion of social media in our favorite television shows, our favorite radio stations, the movies we watch, the magazines and newspapers we read.  Are you beginning to see how social media has slowly penetrated nearly every aspect of our lives?

What if you could approach social media with a plan to make money from the Internet?  Wouldn't it be amazing if you knew what to do after getting your company on the Internet and involved with social networks?  Surely, there must be something more to social networks?  There has to be a simpler way to use them to grow your company's revenue.

As you are thinking about how you're currently using social media, then let me share with you a little secret about social networks and Internet Marketing.  Simply, social media is not a silver bullet. Marketing on the Internet is not a single step process.  It takes much more than simply setting up a website, a Facebook Page, and  a Twitter account.  It takes a consistent strategy that you stick to day after day. Sure we all WANT to believe that marketing on the Internet is something you do once, then forget about it. Of course, as anyone who has spent any money on Internet Marketing and NOT reaped it's benefits will tell you, it just doesn't work that way.

After you have read this blog post, you will feel like you want to learn more about social media. You might even say to yourself, "I want to use the Internet more effectively to market my company, but there has to be an easier way to do it." Next Wednesday, I'd like an opportunity to share with you, what I think is a simpler way to think about Internet Marketing. I'd like to invite you to a FREE seminar that I'll be giving in association with ASOPYMES. The seminar will focus on social media marketing, and provide a Twitter marketing model that will increment your company's revenues.

By the way, have you ever wondered where the expression "something is not a silver bullet" came from? The silver bullet myth comes from the legends of werewolves. According to werewolf mythology, the only way to kill a werewolf is with a silver bullet. Over time, the mythology of the silver bullet grew to the point that people started to believe that there were solutions to other problems as simple as a silver bullet. The theory went, with a silver bullet your problems are eliminated in one swift action. And that would be true, if your problem was a werewolf. While the Internet and social networks are pretty scary, they are most definitely not werewolves. So if you're interested in improving your return on investment in Internet Marketing, then I'd recommend you join me next Wednesday as I take the fear out of Social Media.


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