Wednesday, November 30, 2011

Mis Tribus eBook Store - Now Available

Just wanted to drop everyone a quick line to inform everyone of the new store we created for the books we've published so far. We've been busy focusing on publishing our own material, but that's because we become experts at publishing books. We're going to continue to follow that approach as both Gil and I both have quite a backlog of material to get publishing.

But don't get us wrong, Mis Tribus is not about Gil and I. We're merely learning how to be expert publishers so we can teach other independent authors to do the same. Soon we will be launching an author submission campaign for "20 in 5." Then during 2012, we'll be looking for Puerto Rican authors to branch out into more and more genres and niches.

Monday, November 28, 2011

Barnes and Noble Partnership

Over the next few weeks, I'll be recounting Mis Tribus' achievements this year. There are quite a few, but one I'm particularly proud of is a contract and partnership with Barnes and Noble. First of all, I believe we are the first publisher in Puerto Rico to have a contract that enables us to publisher directly into their ebook catalogs.

Secondly, we've also joined with them as an affiliate partner. Before the end of this quarter, we'll have a new site up featuring a Barnes and Noble eStore with all things about Puerto Rico. In the meantime, if you're doing some Cyber Monday shopping please consider Barnes and Noble:


Announcing "20 in 5" monthly ebook series

20 In 5

Twenty stories you can read in 5 minutes each.

Volume I -- December 2011

Published by MisTribus Publishing
Publisher: Kevin Shockey
Editor-in-Chief: Gil C. Schmidt

The Editor's Minute
Welcome to the first collection of 20 in 5. This monthly e-book/app will feature a wide range of flash fiction, stories of between 500-750 words, perfect for reading over a cup of coffee, tea, chai or some multi-syllabic confection you order from a barista. Or for reading in bed, just before entering your world of slumber.  
Wherever you may be, we hope you find these mini-breaks in your day an enjoyable spicing, a mini-trek into someplace else and a welcome addition to your digital device. 
Thank you and we look forward to your comments!
To buy directly from Smashwords: 20 in 5 - Vol 1 - December  2011

To buy from Mis Tribus directly with Paypal:  inaugural ebook edition of "20 in 5." 

20 In 5 -- Volume I


Sunday, November 20, 2011

Long-term value per engagement

Over time, I'm sure you'll become sick about hearing about the people that have most inspired me to take Mis Tribus to where it is now, and farther as we move into a very exciting 2012. But I'll always try to boil down their ideas into the diamonds that shine the most.

It's those diamonds that offer the most value for small and medium-sized companies. With these diamonds, business owners will hopefully be able to see a new way of looking at technology. My challenge is: compress the millions of pounds of coal into ideas that bring direct value into businesses. Infinite complexity only confuses in-experienced Internet users the most.

We've already heard from Kathy Sierra and Doc Searls, now I'd like to introduce Seth Godin. I've been a long-time fan of Seth's and have learned a lot from him. I credit him with all of the research I've done on permission-based marketing.

Long-term value per engagement

In his latest blog post, Seth picks up a line of thinking that he has been promoting since "Unleashing the Idea Virus." Let me try to break down his basic thinking:
  1. Advertising is noise.
  2. ∞ ads is almost like no advertising (Click through rate CTR is close to 0)
In an infinite market space means that we are unable to predict:
  • who are our customers (fans), 
  • where I will find them
  • what products they will buy
  • what are they're passions.
Our only hope as storytellers and brand managers, is to focus on:
  • Perception: Are you perceived as an annoyance, an interruptor--or are you a valued sponsor, a trusted friend, someone who is making things better?
  • Interaction: Are we focusing on maximizing our share of attention/customer? We've got to focus on giving more value than we're receiving. Share of attention will lead to a share of customer spending.
I'm very thankful for Seth's leadership over the years. To me he seems to be among a handful of writers who has a realistic grasp on what's happening in the early years of an infinite marketspace. Casual persuasion built upon a long term relationship based on trust is the only hope we have to break through people's bullshit filter.

Wednesday, November 16, 2011

Doc Searls on Markets are Conversations

Have you ever found that it takes some background research in order to understand some concepts? I know that I'm that way. Even when I think I "know" something, I think it is important to keep an open mind and revisit concepts, just to be sure that we still understand them.

"The Cluetrain Manifesto" is one of those pivotal works, that I keep returning to study. I find that as our research advances on the conversational model and max-strategy, it is also important to revisit key concepts to see how our interpretation of the information has changed. When we take into consideration the rapid pace of change and innovation, it's important to revisit key concepts and center ourselves.

If you don't have access to the "Markets are Conversations" chapter, here is Doc Searls explaining the basics:

Part of an ongoing series of articles describing Mis Tribus's Conversational Model. All of the Conversational Model posts are available in this special section. To learn more please consider attending our seminar on the Conversational Model on the 28th of November.

Conversational Model - Markets are Conversations

In the early years of the Internet, a couple of visionaries collaborated to produce "The Cluetrain Manifesto." The book swept through the Internet community and become a viral sensation. One of the key observations of the book was that the Internet was changing advertising.

Further, they suggested that markets were conversations. This suggestion was based on the concept that word of mouth was the ultimate target for all marketing. The authors of "The Cluetrain Manifesto" foresaw that the Internet was going to become a powerful enabler of conversations.

Today, social networks have become one of the primary locations for conversations. Daily, millions of people are sharing and commenting on millions of links, photos, and videos. In a metaphorical sense social networks have become like the markets of olden times. While there still isn't a lot of commerce taking place, there is a infinite number of conversations taking place.

Our challenge as business owners is to gain peoples trust in such a way that they feel comfortable talking about our brands, products and services in social networks. We want them to share our information with their friends and to mention us within as many of their conversations as possible. It is a big challenge to establish that kind of trust, but we have to try. We have to join the conversations that are already taking place everywhere on the Internet, all with the hope of positively influencing those conversations.

Part of an ongoing series of articles describing Mis Tribus's Conversational Model. All of the Conversational Model posts are available in this special section. To learn more please consider attending our seminar on the Conversational Model on the 28th of November.

Tuesday, November 8, 2011

Social Media Is Not About Me Or You Either

In preparation for the pending launch of and my upcoming seminar on the conversational model, I'll be filling in as much of the background for Mis Tribus, our Conversational Model (previously called the Revenue Growth Model), and

I've been a fan of Kathy Sierra ever since I attended her tutorial Creating Passionate Users at the O'Reilly Open Source Convention back in 2005.  But I have to admit that some of her key points never hit home, until today. Even though I watched her give this keynote presentation at the Tools of Change for Publishing conference, I never really understood how to make my readers kick ass (as she puts it).

Fast forward nine months of in-depth research on Twitter and social media and things couldn't be clearer. Social media is not about me. It's about how much value I create for my followers, friends, and connections. Of course, social media is many things to many different people, but I think in the arena of content creation, it's all about your users; or as Kathy puts it: "It's about my audience's audience." Ok, I get it.

Friday, November 4, 2011

Seminar: Conversational Model for Social Networks

Ever wonder how to squeeze the most juice out of social networks? Then you should attend the master class I will be giving on how to employ Mis Tribus' Conversational Model using Social Networks on Novemeber 28, 2011.
Participants of the seminar will receive a practical guide for using social networks. Many companies are encountering limited results with social networks, this seminar provides a simplified approach that:
  • generates more likes and followers
  • generates customer leads
  • converts leads into customers
  • reduces the time and money spent on advertising.
After years of research, Mis Tribus has made a breathtaking new discovery. Through a combination of tools and techniques, the Conversational Model produces more social engagement. In this seminar, participants will learn:
  • why social media marketing is so challenging
  • what are the 3 strategies that any social media marketing campaign must use
  • what is the Conversational Model
  • which freely available tools work together to produce the dramatic improvements of the Model
  • how to implement the Model
  • what 6 daily tasks power the benefits possible by the Model
Finally, as an added special bonus, each participant will get a free account to What is is Mis Tribus' social media engagement platform. Based on the Conversational Model, is an even simpler method to generate keyword (SEO) driven engagement on the Internet. Currently in limited invitation-only beta, will become a critical asset to any company's Internet marketing efforts. This offer will not be repeated ever again, aso ct now to claim your free account.