Wednesday, November 16, 2011

Doc Searls on Markets are Conversations

Have you ever found that it takes some background research in order to understand some concepts? I know that I'm that way. Even when I think I "know" something, I think it is important to keep an open mind and revisit concepts, just to be sure that we still understand them.

"The Cluetrain Manifesto" is one of those pivotal works, that I keep returning to study. I find that as our research advances on the conversational model and max-strategy, it is also important to revisit key concepts to see how our interpretation of the information has changed. When we take into consideration the rapid pace of change and innovation, it's important to revisit key concepts and center ourselves.

If you don't have access to the "Markets are Conversations" chapter, here is Doc Searls explaining the basics:

Part of an ongoing series of articles describing Mis Tribus's Conversational Model. All of the Conversational Model posts are available in this special section. To learn more please consider attending our seminar on the Conversational Model on the 28th of November.


Post a Comment