Tuesday, November 8, 2011

Social Media Is Not About Me Or You Either

In preparation for the pending launch of Fanz.ly and my upcoming seminar on the conversational model, I'll be filling in as much of the background for Mis Tribus, our Conversational Model (previously called the Revenue Growth Model), and Fanz.ly.

I've been a fan of Kathy Sierra ever since I attended her tutorial Creating Passionate Users at the O'Reilly Open Source Convention back in 2005.  But I have to admit that some of her key points never hit home, until today. Even though I watched her give this keynote presentation at the Tools of Change for Publishing conference, I never really understood how to make my readers kick ass (as she puts it).

Fast forward nine months of in-depth research on Twitter and social media and things couldn't be clearer. Social media is not about me. It's about how much value I create for my followers, friends, and connections. Of course, social media is many things to many different people, but I think in the arena of content creation, it's all about your users; or as Kathy puts it: "It's about my audience's audience." Ok, I get it.


malindas1988 said...

Kathy Sierra is doing a great job! I love her thoughtful approach as well. Social media marketing is a very competitive area nowadays and it's crucial to be higher, faster, stronger to cope with the competintion. Thanks for the video!
Malinda, pdf editor

Post a Comment