Thursday, February 21, 2013

[Guagua Pública] Facebook Engagement for Advertising is a Lie

I recently received an infographic from SocialBaker that blew me away.  In their report "January 2013 Social Media Report: Facebook Pages in the United States" they include the following table:

In the section entitled the "Top 5 Facebook Brands by Post Engagement Rate" it clearly states that the "Average Post Engagement Rate" is ONLY 0.166 %

Of the top 5 Facebook brands, the highest, the highest, is still only 5.8873 %.  There it is ladies and gentleman, as plain as the nose on the end of your face.  Even if you are the best at brand engagement in Facebook, you will only get a 5% engagement rate for any piece of content (advertisement) you share.

Posted By Blogger to Guagua Pública at 2/21/2013 06:27:00 AM


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