"Information becomes powerful when you get everybody on the same page with you, and it the most powerful thing if you spread a consistent message to more and more people."While this quote refers to the power of transparency, it is exactly what I have been saying about the max-strategy and social media. This is the new challenge for any creative entrepreneur, telling a consistent story across multiple mediums, classic textbook definition of transmedia. Word!
Posted By Blogger to Guagua Pública at 5/04/2013 08:25:00 AM